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Privacy Policy

Acumen Genesis (“Acumen Genesis,” “we,” “us,” or “our”) is committed to protecting personal data. This Privacy Policy explains how we collect, use, disclose, store, and otherwise process personal data when you visit our website, contact us, request information, engage our consulting services, make payments, or otherwise interact with us.

Acumen Genesis operates through a primarily digital business model. Client engagement, onboarding, communications, service coordination, and transactions may occur mainly through our website and related digital systems. By using our website or services, you acknowledge that you have read this Privacy Policy.

1. Scope

This Privacy Policy applies to personal data processed by Acumen Genesis through our website, contact forms, inquiry submissions, consultation requests, onboarding processes, payment systems, customer communications, newsletters, marketing channels, and related digital services.

This Privacy Policy does not apply to third-party websites, applications, software, payment platforms, or services that may be linked to, embedded in, or integrated with our website. Those third parties operate under their own terms and privacy policies, which you should review separately.

2. Personal Data

In this Privacy Policy, “personal data” means information that relates to an identified or identifiable individual. This may include data that identifies you directly, such as your name or email address, or indirectly, such as your IP address, device information, billing details, or transaction history when linked to you.

Aggregated or anonymized information that cannot reasonably be used to identify an individual is not treated as personal data under this Privacy Policy.

3. Personal Data We Collect

We may collect personal data in three ways: directly from you, automatically through your use of our website, and from third parties where permitted by law.

Data you provide directly. When you contact us, request information, submit an inquiry, purchase services, complete onboarding, or otherwise communicate with us, we may collect personal data such as your name, company name, job title, email address, phone number, billing address, payment-related details, service requirements, documents you upload, and the content of your communications with us.

Data collected automatically. When you use our website, we may automatically collect technical and usage data, including your IP address, browser type, device type, operating system, language settings, approximate location, referring pages, pages viewed, timestamps, session activity, and information collected through cookies and similar technologies.

Data from third parties. We may receive personal data from service providers and business partners, including payment processors, analytics providers, customer relationship management systems, scheduling tools, fraud prevention providers, advertising and marketing partners, and publicly available business sources.

You are not required to provide all requested personal data. However, if you do not provide certain information, we may be unable to respond to your request, enter into a business relationship with you, deliver services, or process transactions.

4. How We Use Personal Data

We use personal data for legitimate business purposes and, where required, on an appropriate legal basis. In particular, we may use personal data to:

  • Provide, manage, and deliver our consulting services;
  • Respond to inquiries and assess prospective engagements;
  • Onboard clients and administer accounts;
  • Process payments and issue invoices;
  • Send service-related and administrative communications;
  • Maintain business records;
  • Operate, maintain, and improve our website and digital systems;
  • Analyze website usage and performance;
  • Detect, prevent, and investigate fraud, misuse, and security incidents;
  • Enforce our terms and protect our legal rights; and
  • Comply with legal, regulatory, tax, accounting, and professional obligations.

Where permitted by law, we may also use your contact information to send updates, insights, service announcements, and marketing communications about Acumen Genesis. You may opt out of marketing communications at any time. Opting out of marketing will not affect service-related or transactional communications that we need to send.

5. Legal Bases for Processing

Where applicable law requires us to identify a legal basis, we process personal data on one or more of the following grounds:

  • Contract: Processing is necessary to perform a contract with you or to take steps at your request before entering into a contract;
  • Legal obligation: Processing is necessary to comply with a legal or regulatory obligation;
  • Legitimate interests: Processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms; and
  • Consent: Processing is based on your consent, where consent is required. You may withdraw consent at any time, although withdrawal will not affect processing carried out before withdrawal.

6. Digital Operations and Online Transactions

As a digital business, Acumen Genesis relies on online systems to facilitate client engagement and service administration. These systems may include website forms, automated workflows, scheduling tools, electronic communications, online invoicing, and payment processing services.

Where payments are made through our website or connected systems, payment information may be processed by secure third-party payment providers. Unless expressly stated otherwise and permitted by law, we do not store full payment card details. We may retain billing records, transaction details, and related communications for accounting, tax, fraud prevention, dispute resolution, and legal compliance purposes.

7. Cookies and Similar Technologies

We may use cookies and similar technologies to operate our website, maintain security, remember user preferences, understand website usage, and improve performance. Where permitted by law, we may also use these technologies for analytics and marketing.

You can manage cookies through your browser settings and, where available, through cookie preference tools on our website. Disabling certain cookies may affect website functionality.

8. Disclosure of Personal Data

We do not sell personal data. We may disclose personal data only where necessary for business operations, service delivery, legal compliance, or protection of rights and interests.

We may disclose personal data to trusted third-party service providers that support our operations, including providers of website hosting, payment processing, cloud storage, analytics, communications, scheduling, security, accounting, legal, administrative, and technology services. These providers may process personal data only on our behalf and subject to appropriate contractual and confidentiality obligations.

We may also disclose personal data:

  • Where required by law, regulation, court order, legal process, or lawful request from a public authority;
  • Where reasonably necessary to enforce our terms, establish or defend legal claims, investigate misconduct, prevent fraud, or protect the rights, property, safety, or security of Acumen Genesis, our clients, or others; or
  • In connection with a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction, subject to appropriate safeguards where required.

9. International Data Transfers

Your personal data may be stored or processed in countries outside your country of residence, including where our service providers or infrastructure providers operate. Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable law.

10. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and financial records, comply with legal, tax, regulatory, and professional obligations, resolve disputes, and enforce agreements.

Retention periods depend on the nature of the data, the purpose for which it was collected, the duration of the relationship, and any applicable legal or operational requirements. When personal data is no longer required, we will delete, anonymize, or securely dispose of it where reasonably practicable and permitted by law.

11. Data Security

We implement reasonable administrative, technical, and organizational measures to protect personal data against unauthorized access, misuse, loss, alteration, disclosure, or destruction. These measures may include access controls, secure hosting, encryption, authentication measures, and internal procedures designed to limit access to personal data on a need-to-know basis.

No method of transmitting data over the internet or storing data electronically is completely secure. Accordingly, while we take reasonable steps to protect personal data, we cannot guarantee absolute security.

12. Your Rights

Depending on the laws that apply to you, you may have the right to:

  • Request access to personal data we hold about you;
  • Request correction of inaccurate or incomplete personal data;
  • Request deletion of personal data;
  • Object to or request restriction of certain processing;
  • Request data portability;
  • Withdraw consent where processing is based on consent; and
  • Lodge a complaint with a competent data protection authority or regulator.

To exercise any applicable rights, contact us using the details below. We may need to verify your identity before responding.

13. Third-Party Services and Links

Our website may contain links to third-party websites, tools, plugins, or services. We are not responsible for the privacy, security, or data handling practices of those third parties. Your use of third-party services is governed by their own terms and privacy policies.

14. Children’s Privacy

Our website and services are intended for business and professional use and are not directed to children. We do not knowingly collect personal data from children. If we learn that we have collected personal data from a child in violation of applicable law, we will take reasonable steps to delete that information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or regulatory obligations. When we do, we will revise the “Last Updated” date above and, where required by law, provide additional notice.

Your continued use of our website or services after an updated Privacy Policy takes effect means you acknowledge the revised version.

16. Contact Us

If you have questions about this Privacy Policy, our data practices, or your personal data, please contact us.